Sales Mystery Shop on 09/16/2024

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LeadVantage
VDP Contact Form - Interactive Completed
Shopped on Sep 16, 2024 at 9:07 AM PDT
Tracy Chevrolet
tracychevrolet.com

Customer Details

Customer
Amy Watson
Email
Phone

Vehicle Details

VIN
KL77LKEP2SC067690
Automobile
New 2025 Chevrolet Trax Activ
Mileage
0

LeadVantage Score

93

About Scoring

Your LeadVantage score is based on how well you did in all metrics. Your score is based out of a possible 100%.

Scale

80% or higher is great!

50% to 79% is average.

Anything less than 50% is poor.


Summary

The Dealer's quick response times for both phone and text communications, reaching out within 8 and 9 minutes respectively, demonstrate a high level of promptness and customer service.

The Dealer's follow-up on day two with both text and phone calls shows a consistent and dedicated approach to customer engagement.

The Dealer's maximum scores in the Phone and Text metrics indicate an efficient and effective communication strategy that likely contributes to customer satisfaction.

The representative's failure to introduce themselves in the first text message missed an opportunity to establish a personal connection and trust with the customer.

The emails sent by the Dealer lacked urgency, failing to provide the customer with a compelling reason to act quickly, which could potentially lead to lost sales opportunities.

Mystery Shop Evaluation

Initial lead response time
How quickly did you call, text and email?
100%
Phone
20 / 20 points
Text
10 / 10 points
Email
5 / 5 points
Short-term follow up
Did you follow up consistently and through multiple channels of communication?
90%
Day One
7 / 7 points
Day Two
7 / 7 points
Day Three
5 / 7 points
Personalization and sentiment
Were you friendly and professional?
83%
Did the rep(s) introduce themselves in the first text?
0 / 1 points
Did the rep(s) mention your dealership name in the first text?
1 / 1 points
Did the rep(s) refer to the customer by name in the first text?
1 / 1 points
Did the rep(s) text messages sound friendly?
2 / 2 points
Did the rep(s) introduce themselves in their first voicemail?
1 / 1 points
Did the rep(s) mention your dealership name in their first voicemail?
1 / 1 points
Did the rep(s) refer to the customer by name in their first voicemail?
1 / 1 points
Did the emails provide reason to the customer to act quickly?
0 / 1 points
Did the rep(s) introduce themselves in their first emails?
1 / 1 points
Did the rep(s) refer to the customer by name in their first emails?
1 / 1 points
Did the rep(s) mention your dealership name in their first emails?
1 / 1 points
Process
Did you ask the right questions?
90%
Did the rep(s) ask for an appointment via text?
5 / 5 points
Did the rep(s) answer all of our questions?
1 / 1 points
Did the rep(s) send a video?
0 / 0 points
Did the rep(s) leave a voicemail on every call?
2 / 3 points
Did the rep(s) use a cell phone to text?
0 / 0 points
Did the rep(s) ask for an appointment via email?
1 / 1 points

Representatives

Phone: Angelo - (209) 237-0001 (main interaction)
Phone: Angelo - (209) 319-0409
Email: Angelo Serrano - "Teddy Viray" <assistance@tracychevrolet.dsmessage.com>
Email: "Angelo Serrano" <aserrano@tracychevrolet.com>

Submission Screenshots

Initial Response Time

We recommend calling, texting, and emailing customers within 15 minutes of receiving a lead. Below you can see the average amount of time it took for us to receive the first phone call, voicemail, text message, and email.

You called the customer after 8 minutes!

We recommend that you call the customer within 15 minutes to increase the chance of connecting with the customer and scheduling an appointment.

You emailed the customer after 9 minutes!

We recommend that you email the customer within 15 minutes to increase the chances they will reach out to you even if they don't have the ability to call or text.

You texted the customer after 9 minutes!

We recommend that you text the customer within 15 minutes to increase the chance of connecting with the customer and scheduling an appointment. Many customers are more comfortable communicating via text than phone.

Short Term Follow Up

Day One

Monday, Sep 16, 2024

5
Events

Day Two

Tuesday, Sep 17, 2024

10
Events

Day Three

Wednesday, Sep 18, 2024

2
Events

Long Term Follow Up

Days Four to Seven

Sep 19 - Sep 22

3
Events

Week Two

Sep 23 - Sep 29

8
Events

Week Three

Sep 30 - Oct 6

3
Events

Week Four

Oct 7 - Oct 13

2
Events

Personalization and sentiment

Did the rep(s) introduce themselves in the first text? No
Did the rep(s) mention your dealership name in the first text? Yes
Did the rep(s) refer to the customer by name in the first text? Yes
Did the rep(s) text messages sound friendly? Friendly
Did the rep(s) introduce themselves in their first voicemail? Yes
Did the rep(s) mention your dealership name in their first voicemail? Yes
Did the rep(s) refer to the customer by name in their first voicemail? Yes
Did the emails provide reason to the customer to act quickly? No
Did the rep(s) introduce themselves in their first emails? Yes
Did the rep(s) refer to the customer by name in their first emails? Yes
Did the rep(s) mention your dealership name in their first emails? Yes

Process

Did the rep(s) ask for an appointment via text? Yes
Did the rep(s) answer all of our questions? () Yes
Question Asked Answered Answer
How much is a maintainance plan? Yes Yes It would be $1,686 for 3 years and there is no cap on the miles. This would cover all routine maintenance needed.
Can I do all my paperwork remotely or do I have to come in? Yes Yes I can send you an online application to get you Pre-Approved before arriving. I would need you to come in and sign all the documents in person as well. But if you come in you can also take the Trax for a test drive as well to make sure you love the vehicle!
Do you offer at home delivery? Yes Yes That would not be an issue at all to deliver the vehicle to your house.
Do you offer extended test drives? Yes Yes The dealer inquired about the definition of an extended test drive, indicating a willingness to accommodate but seeking clarification.
Did the rep(s) send a video? No
Did the rep(s) leave a voicemail on every call? < 100%
Did the rep(s) use a cell phone to text? No
Did the rep(s) ask for an appointment via email? Yes

Knowledge

Was the vehicle that was listed on the website still available? Yes
Did the rep(s) provide alternatives if it was not available? N/a

Responsiveness

How long (on average) did the rep take to reply to text? 172 minutes
How long (in total) did the conversation take to answer all questions? 1552 minutes

Initial lead response time

Phone 8 minutes
Text 9 minutes
Email 9 minutes

Short-term follow up

Day One Text and phone
Day Two Text and phone
Day Three Phone

Shopped on Sep 16, 2024 at 9:07 AM PDT

Monday, September 16, 2024
Call from Angelo (209) 319-0409
Called at 9:15 AM PDT
Text from Angelo (209) 237-0001
Sent at 9:15 AM PDT
Tracy Chevrolet is confirming request to send a message. Reply YES to allow. Reply HELP for help. Msg & data rates may apply. Reply STOP to cancel
Email from "Teddy Viray" <assistance@tracychevrolet.dsmessage.com>
Sent at 9:16 AM PDT
LeadVantage AI to Angelo (209) 237-0001
Sent at 9:45 AM PDT
YES
Text from Angelo (209) 237-0001
Sent at 9:46 AM PDT
Tracy Chevrolet: Welcome! Freq of msgs based on profile. Reply HELP for help, STOP to cancel. Msg & data rates may apply.
Text from Angelo (209) 237-0001
Sent at 9:50 AM PDT
Good morning Amy, and thank you for opting in. I would like to update you that I do have a the 2025 Chevy Trax Active available! Did you have time today to stop by?
Tuesday, September 17, 2024
Call from Angelo (209) 319-0409
Called at 10:28 AM PDT
Voicemail from Angelo (209) 319-0409
Left at 10:28 AM PDT, 26 seconds long

Hey. Good morning, Amy. This is Angelo reaching out with a courtesy follow-up call from Tracy Chevrolet. I just wanted to get in contact with you regarding your interest in that 2025 Chevy Trax Active. I wanted to let you know that the vehicle is still available. Just wanted to schedule a time for you maybe today or this week for you to stop by and experience the vehicle in person. You can reach me at this number or my direct line, which is 925-339-2052. Have a great day.

Text from Angelo (209) 237-0001
Sent at 10:30 AM PDT
Hi Amy, this is Angelo from Tracy Chevrolet checking back in. Did you have time this week you would like to stop by? The Chevy Trax Active is still available! 👍
LeadVantage AI to Angelo (209) 237-0001
Sent at 10:35 AM PDT
Hi Angelo! Thx 4 the update. B4 I plan a visit, could u tell me how much a maintenance plan is for the Trax Activ? 😊
Text from Angelo (209) 237-0001
Sent at 10:39 AM PDT
Absolutely! Did you happen to live local to Tracy? The location I see on your profile was Lake Elsinore and I know that's some ways away. haha
LeadVantage AI to Angelo (209) 237-0001
Sent at 10:42 AM PDT
Oh, I moved! Now in Tracy, CA. Closer to u guys now. 😁 So, about that maintenance plan?
Text from Angelo (209) 237-0001
Sent at 11:03 AM PDT
Oh that's great! It would be $1,686 for 3 years and there is no cap on the miles.
Text from Angelo (209) 237-0001
Sent at 11:03 AM PDT
The only reason I asked is because out Maintenance plan was for our dealership only so that's why I wanted to confirm your address. This would cover all routine maintenance needed.
LeadVantage AI to Angelo (209) 237-0001
Sent at 11:07 AM PDT
Thx for the detailed info, really appreciate it! 🙏 Can I do all my paperwork remotely or do I have to come in?
Text from Angelo (209) 237-0001
Sent at 11:14 AM PDT
My pleasure! I can send you an online application to get you Pre-Approved before arriving. I would need you to come in and sign all the documents in person as well. But if you come in you can also take the Trax for a test drive as well to make sure you love the vehicle!
LeadVantage AI to Angelo (209) 237-0001
Sent at 11:19 AM PDT
Thx for the info! Really helps. Do u offer at home delivery?
Text from Angelo (209) 237-0001
Sent at 11:24 AM PDT
That would not be an issue at all to deliver the vehicle to your house. Did you have an idea on when you would like to make it down to look at the vehicle and start the paperwork?
LeadVantage AI to Angelo (209) 237-0001
Sent at 11:30 AM PDT
Awesome, really appreciate the flexibility! 😃 Quick q: do u offer extended test drives?
Text from Angelo (209) 237-0001
Sent at 11:33 AM PDT
Ofcourse anything to make sure you have a awesome purchase experience! Hmmm would you mind defining a extended test drive? Hope this doesn't mean a trip to LA! haha
LeadVantage AI to Angelo (209) 237-0001
Sent at 11:38 AM PDT
Haha, no trips to LA! 😅 Just thinking of a day or two to really get a feel for the Trax Activ. But if that's too much, a few hours works too. Thx for being so helpful! No more q's for now.
Text from Angelo (209) 237-0001
Sent at 11:43 AM PDT
I don't think we would be able to do a day or two but I can definitely do a Barrowed Car agreement for a couple hours to give you a good feel for the Trax. When you come in I usually take you on a good test drive to make sure you get the full feel of the vehicle. No problem at all just reach out anytime if anything comes up. DId you want to schedule a time to stop by this weekend?
Call from Angelo (209) 319-0409
Called at 3:12 PM PDT
Voicemail from Angelo (209) 319-0409
Left at 3:12 PM PDT, 20 seconds long

Hi, Amy. This is Ben. I'm calling from Chase Chevrolet. I'm the Internet manager here following up with you in regards to interest that you're showing in a track. Call me back, please. 209-855-8853.

Wednesday, September 18, 2024
Call from Angelo (209) 319-0409
Called at 9:01 AM PDT
Voicemail from Angelo (209) 319-0409
Left at 9:02 AM PDT, 16 seconds long

Amy, this is Sam calling from Tracy Chevrolet calling in regards to 2025 Trax you're showing interest in. I have the vehicle in stock. Please call me back at 209-855-8853. Thank you.

Call from Angelo (209) 319-0409
Called at 9:05 AM PDT
Thursday, September 19, 2024
Call from Angelo (209) 319-0409
Called at 10:31 AM PDT
Voicemail from Angelo (209) 319-0409
Left at 10:31 AM PDT, 25 seconds long

Amy, this is Ken. I'm calling from Tracy Chevrolet calling in regards to the interest in the 25 tracks you're showing. I'm the Internet manager here, so I wanted to earn your business. Please call me back at 209855885 3. We do have a massive new car sale going on on all our inventory, so it's something I wanted to go over with you. Look forward to hearing back from you.

Friday, September 20, 2024
Call from Angelo (209) 319-0409
Called at 11:56 AM PDT
Voicemail from Angelo (209) 319-0409
Left at 11:57 AM PDT, 18 seconds long

Hi. Good afternoon, Amy. This is Angelo reaching out to you from Tracy Chevrolet. Just wanted to do a courtesy check-in to see if you had time this weekend to stop by and take a look at the Chevy Trax we have available. Feel free to give me a callback. You can reach me at this number or my direct line, which is 925-339-2052. Have a great day.

Text from Angelo (209) 237-0001
Sent at 11:58 AM PDT
Good afternoon Amy! Just wanted to do a check in and see if you were able to stop by this weekend for the 2025 Chevy Trax Active?
Monday, September 23, 2024
Call from Angelo (209) 319-0409
Called at 12:01 PM PDT
Voicemail from Angelo (209) 319-0409
Left at 12:01 PM PDT, 26 seconds long

Hi, Amy. This is Angelo reaching out to you from Tracy Chevrolet. Just wanted to get in contact with you regarding a purchase request you submitted on a 2025 Chevy Trax. I would like to update you. I do have a bunch of models available in stock. Just wanted to gauge and see if there's a time this week that you would like to stop by and experience these vehicles in person. You can reach me at this number or my cell phone, which is 925-339-2052. Have a great day.

Email from "Angelo Serrano" <aserrano@tracychevrolet.com>
Sent at 12:02 PM PDT
Text from Angelo (209) 237-0001
Sent at 12:03 PM PDT
Hello Amy, just wanted to do a courtesy check in and see if you were still in the market for the 2025 Chevy Trax?
Tuesday, September 24, 2024
Call from Angelo (209) 319-0409
Called at 3:35 PM PDT
Voicemail from Angelo (209) 319-0409
Left at 3:35 PM PDT, 20 seconds long

Hey. Good afternoon, Amy. This is Angelo reaching out to you from Tracy Chevrolet. Just doing a courtesy check-in to see if you're still in the market for that 2025 Chevy Tracked Active. I would like to let you know we do have the model available in the stock. Feel free to give me a callback. You can reach me at this number or my direct line, 925-339-2052. Have a good day.

Wednesday, September 25, 2024
Call from Angelo (209) 319-0409
Called at 11:40 AM PDT
Call from Angelo (209) 319-0409
Called at 11:40 AM PDT
Voicemail from Angelo (209) 319-0409
Left at 11:41 AM PDT, 26 seconds long

Hi, Amy. This is Pin. I'm calling from Tracy Chevrolet. I'm an Internet manager here, and I wanted to follow-up with you on a 2025 Trax. Great news. We have the vehicle in stock and available, and we have a massive sale going on here in the month of September with great interest rates, reduced pricing, and incentives as well. Call me back. 209-855-8853.

Thursday, September 26, 2024
Call from Angelo (209) 319-0409
Called at 11:22 AM PDT
Voicemail from Angelo (209) 319-0409
Left at 11:22 AM PDT, 23 seconds long

Amy, this is Tim. I'm calling from Tracy Chevrolet. I'm calling you because you're showing interest in a truck. I have great news. We have the vehicle in stock, and we have a massive sale going on here for September for all our new inventory. Please call me back. I'm looking to earn your business as we have just a few more days left in September. My number is 209-855-8853. Thank you.

Friday, September 27, 2024
Call from Angelo (209) 319-0409
Called at 3:25 PM PDT
Voicemail from Angelo (209) 319-0409
Left at 3:26 PM PDT, 31 seconds long

Amy, this is Pin. I'm calling from Chasey Chevrolet calling you in regards to your 2020 20 25 trucks you're showing interest in. I have great news and massive discounts going on here at our dealership for the last weekend of the month. All discounts will be ending after this weekend. So call me back, please. 209-855-8853. Thank you.

Tuesday, October 01, 2024
Call from Angelo (209) 319-0409
Called at 4:47 PM PDT
Voicemail from Angelo (209) 319-0409
Left at 4:47 PM PDT, 9 seconds long

Wednesday, October 02, 2024
Call from Angelo (209) 319-0409
Called at 11:01 AM PDT
Voicemail from Angelo (209) 319-0409
Left at 11:01 AM PDT, 16 seconds long

Amy, this is Kim calling from Tracy Chevrolet. I'm the Internet manager here. I wanted to follow-up to see if you're still in the market for a Trax. Please call me back at 209-855-8853.

Friday, October 04, 2024
Call from Angelo (209) 319-0409
Called at 10:57 AM PDT
Voicemail from Angelo (209) 319-0409
Left at 10:58 AM PDT, 21 seconds long

Hi, Amy. This is Poonam calling from Tracy Chevrolet calling you in regards to, the interest you're showing in the tracks. The reason for my call is I have, a huge discount on the tracks, for this weekend. So something to definitely take advantage of if you haven't purchased already. Call me back, please. 209-855-8853. Thank you.

Thursday, October 10, 2024
Call from Angelo (209) 319-0409
Called at 3:56 PM PDT
Voicemail from Angelo (209) 319-0409
Left at 3:56 PM PDT, 11 seconds long

Friday, October 11, 2024
Call from Angelo (209) 319-0409
Called at 3:44 PM PDT
Voicemail from Angelo (209) 319-0409
Left at 3:45 PM PDT, 8 seconds long